INATBA Submits a Reply to the Competition in Virtual Worlds and Generative AI Calls for Contribution - INATBA
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INATBA Submits a Reply to the Competition in Virtual Worlds and Generative AI Calls for Contribution

The AI-Blockchain Taskforce of the INATBA presents hereby an in-depth exploration of the evolving landscapes of Virtual Worlds and Generative AI, addressing the challenges and opportunities these technologies present to competition, innovation, and regulation. This diverse group of experts, including Mariana de la Roche (Validvent), Erwin Voloder (EBA), Tomaz Sedej (Hyperledger), Prof. Dr. Kalpana Tyagi (Maastricht University), and Stefania Tonutti (Vechain), contribute a rich tapestry of perspectives on the subject, acknowledging the incomplete coverage of all posed questions due to the complexity and breadth of the topics discussed.

The AI-Blockchain Taskforce of INATBA, through its detailed exploration of the intersections between generative AI, virtual worlds, and the underlying blockchain technology, offers key insights into the evolving digital landscape. Our position presented in this reply emphasizes the critical role of high-quality, diverse datasets, ethical considerations, legal compliance, and the transformative potential of blockchain technology in enhancing data provenance and transparency.

In the sphere of Generative AI, the taskforce points out the indispensable nature of diverse datasets and the importance of embedding ethical and legal considerations from the outset. The introduction of blockchain technology is praised for its ability to ensure a transparent, immutable record of data transactions and copyrights, potentially revolutionizing the way AI systems handle data provenance. This is particularly significant in navigating the barriers to entry and expansion within the AI domain, including the challenges of securing access to varied datasets and the substantial computational resources required for developing and deploying AI models.

The analysis of Virtual Worlds reveals a competitive landscape influenced by access to data, proprietary hardware, intellectual property rights, and control mechanisms over connectivity and platform fees. The taskforce forecasts significant shifts in this area, driven by regulatory changes, technological advancements, and user demands.

Blockchain technology emerges as a crucial enabler, anticipated to redefine data provenance, user interactions, and content monetization, steering the ecosystem towards more open, interoperable platforms where innovation and user empowerment take precedence.

Antitrust Considerations in the context of the Treaty on the Functioning of the European Union- TFEU form a significant part of the discussion, addressing the need for antitrust tools and practices to evolve in response to the digital economy’s complexities.

The unique characteristics of digital platforms and virtual worlds necessitate a deep understanding and approach to antitrust enforcement. The taskforce delves into potential practices that could be considered abusive in virtual worlds, such as self-preferencing and discriminatory practices, urging regulators to closely monitor these activities to protect competition and innovation.

The Recommendations section calls for ongoing interdisciplinary collaboration, stressing the importance of embracing ethical considerations, ensuring user empowerment, and promoting technological sustainability. The task force’s insights underscore the key role of blockchain technology in driving future competition and innovation in virtual worlds and generative AI, advocating for a future that balances the benefits of these technologies with the challenges they present.

This detailed submission from the AI-Blockchain Taskforce of INATBA not only contributes to the understanding of the complexities surrounding generative AI and virtual worlds but also underscores the imperative for adaptive regulatory frameworks, ethical technology development, and the potential for blockchain to serve as a cornerstone for a fair, transparent, sustainable and equitable digital future for everyone. However, it’s important to acknowledge that not all questions posed in the initial call for contributions were directly addressed in our submission. This selective approach was intentional, as some questions overlapped with themes explored in other responses, allowing for a more focused discussion on specific areas. Furthermore, we prioritized responding to questions that aligned closely with our collective expertise within the AI-Blockchain Taskforce of INATBA. This strategy ensured that our insights and recommendations were grounded in a deep understanding of the subject matter, contributing meaningful perspectives to the evolving discourse on generative AI, virtual worlds, and blockchain technology.

We invite you to explore the full response by downloading it via the form below:

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Launched in 2019 by the European Commission, INATBA – International Association for Trusted Blockchain Applications is a highly influential Association in advocating for Blockchain and DLT adoption in Europe and globally. INATBA is mainly known for its credibility with regulatory authorities and policymakers and is appraised for its contributions to Markets in Crypto Asset Regulation (MICA), Transfer of Funds Regulation (TFOR), electronic Identification, Authentication and Trust Services (eIDAS), CHAISE Project, EU Pact for Skills, Academic & Governmental Advisory Bodies, and its passionate diverse global community of CEOs, CTOs, Heads of Policy, Public/Institutional Relations, Legal, Marketing & BizDev, Developers, Policymakers. To learn more, visit